privacy policy

last updated: august 6, 2024

Road 2 Eternity Media has a tradition of bringing great stories, characters, and experiences to our guests around the world, and our sites and applications are created to entertain and connect guests with the best that we have to offer on the platforms and devices our guests prefer.  When our guests use our sites and applications, we may obtain data from and about guests and their devices. We are dedicated to treating your personal information with care and respect. Our privacy policy is designed to provide transparency into our privacy practices and principles in a format that our guests can navigate, read and understand. 

scope of policy

Click below to view our privacy practices and guidelines.

  • Our company includes various brands. When you visit, shop, or create an account with us, or use sites and applications, your information is controlled by an executive member of Road 2 Eternity Media.

  • We collect two basic types of information – personal information (as defined in this policy) and anonymous information (as defined in this policy) – and we may use personal and anonymous information to create a third type of information, aggregate information (also defined in this policy). In particular, we collect:

    • Registration information you provide when you create an account, enter a promotion, or link your profile on a third-party site or platform with your registration account, such as your first name and surname, country of residence, gender, date of birth, email address, username, and password;
    • Transaction information you provide when you request or purchase, return, or exchange a product or service from us, such as your mailing address, telephone number, and payment information;
    • Information you provide in public forums on our sites and applications, such as your public posts;
    • Information sent either one-to-one or within a limited group using our message, chat, post, or similar functionality, where we are permitted by applicable law to collect this information;
    • Information we obtain from a third party, such as a site or platform provider, about use of our applications on third-party platforms or devices;
    • Location information, including location information provided by a mobile or other device interacting with one of our sites, applications, or physical properties (including through beacon technologies), or associated with your IP address or other online or device identifier, where we are permitted by law to process this information;
    • Activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences;
    • Usage, viewing, technical, and device data when you visit our sites, use our applications on third-party sites or platforms, or open emails we send, or connect with our wireless Internet access services and other similar technologies, including your browser or device type, unique device identifier, and IP address;
    • Still or video images captured by cameras or readers on or around our physical properties; and
    • Call recordings when you call our reservation centers or other guest services phone numbers.
    • We collect information you provide to us when you request or purchase products, services, or information from us, register with us (including when you link your profile on a third-party site or platform with your registration account), participate in public forums or other activities on our sites and applications, respond to guest surveys, visit our physical properties, call our offices, or otherwise interact with us using one or more devices. You may provide information in a variety of ways, including by typing or using voice commands.
    • We collect information through a variety of technologies, such as cookies, Flash cookies, pixels, tags, software development kits, application program interfaces, and Web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices, whether or not you are logged in or registered. Please visit Online Tracking Technologies & Advertising for further information, including Do Not Track and how to disable cookies and otherwise make choices with respect to such data collection.
    • We collect information using analytics tools, including when you visit our sites and applications or use our applications on third-party sites or platforms.
    • We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically, such as when we validate mailing address information using third party services.  Applicable law may require that you authorize the third party to share your information with us before we can acquire it.
  • We will not share your personal information with a third party outside Road 2 Eternity Media except in limited circumstances, including:

    • When you allow us to share your personal information with another company, by electing to share your personal information with carefully selected companies so that they can send you offers and promotions about their products and services;
    • When you direct us to share your personal information with third-party sites or platforms, such as social networking sites.
    • Please note that once we share your personal information with another company in the above circumstances, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices.
    • When companies perform services on our behalf, like package delivery, marketing and advertising, and customer service; however, these companies are prohibited from using your personal information for purposes other than those requested by us or required by law; and
    • When we share your personal information with third parties in connection with the sale of products and services, to enforce our Terms of Use or rules, to ensure the safety and security of our staff, clients, and other third parties, to protect our rights and property and the rights and property of our staff, clients and other third parties, to comply with legal process, or in other cases if we believe in good faith that disclosure is required by law.
  • The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable. We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

  • From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. Notice may be by email to you at the last email address you provided us, by posting notice of such changes on our sites and applications, or by other means, consistent with applicable law.

  • If you have any questions about this Privacy Policy or our privacy practices, or would like to submit a request regarding your information, please contact us at the following:


    Road 2 Eternity Corp.
    1000 Essington Rd.
    Joliet, IL 60435
    United States
    Email: [email protected]